Yoga with Moira
My mission was not just to create a website but to craft a serene digital sanctuary where visitors could embark on a journey of self-discovery.
About the process
Before the first pose was struck, I immersed myself in conversations with Moira—a soulful yoga instructor and Ayurveda practitioner with a passion for guiding others on their path to holistic wellness. This understanding became the soul of the design—a commitment to creating a digital space that mirrored the serenity and wisdom of Moira’s teachings.
The chosen brand colours—blue and turquoise—were not just a visual decision; they were a palette of healing. Blue, calming and serene, symbolises tranquility and depth, echoing the essence of Hatha Yoga. Turquoise, a hue of healing waters, adds a touch of vibrancy and spiritual connection. Together, they formed a palette that mirrors the tranquil waters of self-discovery and the profound healing offered by Yoga with Moira.
In typography, the selection leaned towards softness and serenity. Sans Serif fonts were chosen for their modern, clean lines, ensuring readability while conveying a sense of openness and accessibility. The typography aimed to be an extension of Moira’s teachings—gentle, clear, and guiding.
Creating an intuitive and user-friendly navigation experience was paramount. The website structure was designed to guide visitors through the various offerings of Hatha Yoga and Ayurveda services. Each page unfolded like chapters of a mindful journey, inviting users to explore the path of well-being that Yoga with Moira laid out—a digital sanctuary where self-care became an art.
Beyond functionality, the website became a canvas for visualising mindful living. Thoughtfully selected visuals, from calming yoga poses to serene Ayurvedic elements, were curated to evoke a sense of balance and harmony. The images were chosen not just for their aesthetic appeal but for their ability to convey the essence of Moira’s teachings—a journey towards holistic well-being.
Understanding that the website would be accessed across various devices, the design embraced responsiveness. Whether viewed on a laptop, tablet, or smartphone, the user experience remained consistent. The responsive design ensured that Yoga with Moira’s teachings adapted seamlessly to every screen, accommodating the ebb and flow of breath and life.