Building a brand around imagination and curiosity

The Imaginarium is a distinctive creative concept built around imagination, ideas and the unexpected. The identity needed to capture that sense of curiosity while feeling sophisticated and established rather than playful or overly literal.

Inspired by vintage curiosities, traditional illustration and decorative typography, we created an intricate identity centred around the human mind. Rich detailing, an understated colour palette and characterful typography give the brand an intriguing, almost theatrical quality, designed to spark curiosity before the audience even discovers what lies inside.

BRANDING / LOGO DESIGN / VISUAL IDENTITY / PACKAGING / PRINT DESIGN