Michael McConnell Photography

Embarking on the design journey for Michael McConnell Photography was more than creating a logo; it was about encapsulating the essence of storytelling through the lens. I therefore sought to intertwine the warmth of human connection with the artistry of photography.

photography logo on building signage

About the process

To start with, I delved into conversations with Michael, the visionary behind the lens. Understanding his passion for capturing genuine, heartfelt moments became the compass guiding the design process. Michael McConnell Photography is a brand dedicated to crafting memories, and the logo had to reflect this commitment to authenticity.

Black, chosen as the brand colour, is more than just a backdrop; it’s the canvas on which memories are painted. It symbolises elegance, timelessness, and the focus on the emotions within each photograph. The absence of colour allows the images to take centre stage, ensuring that every shot becomes a visual narrative against a backdrop of sophistication.

The Serif font chosen for “Michael McConnell Photography” is an ode to classic elegance. Its curves and serifs speak of tradition and craftsmanship, mirroring the artistry that goes into every photograph captured by Michael. The typography doesn’t just hold letters; it holds the promise of storytelling through the lens.

At the heart of the logo lies an image of a family—a mother, father, and toddler. This choice isn’t arbitrary; it’s intentional. Families are the tapestry of memories, the threads that weave the narrative of our lives. The inclusion of this image signifies Michael’s commitment to capturing the beauty and authenticity of family moments—a universal tale that resonates with everyone.

The composition of the logo is a dance between elements. The placement of the family image beside the brand name isn’t just about aesthetics; it’s a deliberate choice to create a harmonious balance. The serif font and the family image complement each other, forming a cohesive visual language that invites viewers into the intimate world of Michael McConnell Photography.

A logo, like a photograph, should evoke emotions. The design ensures that the logo is responsive to the feelings it stirs—a sense of warmth, nostalgia, and the anticipation of capturing precious moments. It’s not just a visual mark; it’s an emotional doorway into the heart of the brand.

Design is a journey of refinement, and the logo for Michael McConnell Photography underwent iterative crafting. Collaborative feedback loops with Michael shaped the final design, ensuring that it wasn’t just a logo; it was a timeless story—a visual poem that speaks to the heart.