Kalloway Design
The design journey for Kalloway Design aimed to represent the minimalist design style of the brand, as well as a journey infused with culture, history, and the warmth of human connection.
About the process
In crafting Kalloway Design’s website, it’s not just a digital storefront; it’s a love letter to Scotland, a celebration of heritage, and a bridge between artisans and enthusiasts.
Kalloway Design is more than a small business; it’s a storyteller weaving threads of Scottish heritage into every design. The website design, therefore, became a canvas to unfurl this tapestry, celebrating the beauty of Scotland in every detail.
The chosen brand colours—black and white—were deliberate. They aren’t just colours; they are a homage to simplicity and timelessness. Black speaks of the depth of Scottish history, while white echoes the purity of its landscapes. Together, they form a palette that lets the products shine, ensuring that every print and homeware piece stands out against a backdrop of elegance.
Creating an intuitive and user-friendly navigation experience was important for the design of the website. The website structure was carefully crafted to reflect the diverse range of Scottish-themed prints and homeware.
Images are the brushstrokes that paint the story, and Kalloway Design’s website is a gallery of Scottish tales. Carefully curated visuals transport visitors to misty lochs, ancient stone circles, and bustling city streets. Each image was chosen not just for its aesthetic appeal but for the stories it whispers, inviting customers to bring a piece of Scotland into their homes.
In the quest for a human touch, the website was adorned with personal touches. From bespoke product descriptions to glimpses into the artistic process, Kalloway Design’s story unfolded authentically.
Understanding that the website would be experienced on various devices, responsiveness was paramount. The design ensured a seamless transition from desktop to tablet to mobile—a digital breeze that carried the essence of Scotland across every screen, making the beauty of Kalloway Design accessible to all.
