Copywriter Glasgow
Embarking on the design journey for Copywriter Glasgow’s website was focused on creating a digital space that echoes the pulse of precision, creativity, and the artistry of words. My mission was to weave a narrative into the website that showcased the company’s services and invited visitors into a world where words come alive.
About the process
The chosen brand colours—black and white with an accent of red—were not just a visual decision; they were a deliberate choice to embody elegance, clarity, and a touch of dynamism. Black and white symbolise the precision and timelessness of well-crafted words, while the dash of red injects a burst of energy and creativity into the design. Together, they form a palette that mirrors the balance between classic and contemporary.
The strategic use of red as an accent colour wasn’t merely ornamental; it was a call to action. Red buttons, accents, and highlights guided users seamlessly through the website, prompting them to engage, inquire, and explore. The red accent became the visual heartbeat, encouraging visitors to take the next step in their journey with Copywriter Glasgow.
In typography, the Sans Serif font conveyed modernity and clarity, ensuring a seamless reading experience.
Creating an intuitive and user-friendly navigation experience was paramount. The website structure was crafted to guide visitors through the diverse offerings of Copywriter Glasgow seamlessly. Each page became a chapter, inviting users to explore the different facets of the company’s expertise—from compelling website copy to engaging marketing content.
Beyond functionality, the website became a canvas for visual storytelling. Carefully curated visuals, from impactful imagery to thoughtfully selected graphics, served as visual cues, inviting visitors to connect emotionally with the power of words. It was about creating a visual narrative that resonated with the brand’s essence and captivated the audience.
Understanding that the website would be accessed across various devices, the design embraced responsiveness. Whether viewed on a desktop, tablet, or smartphone, the user experience remained consistent. The website’s adaptability ensured that the content and design elements flowed seamlessly, adapting to every reader’s preference.
